Uncut Dragon Ball Kai Marketing

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DragonBoxZTheMovies
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Uncut Dragon Ball Kai Marketing

Post by DragonBoxZTheMovies » Sun Jul 24, 2011 5:22 am

After watching some Kai videos on Youtube it has become apparent that there is a large group of people who are unaware that Kai has an uncut release (well you know, as uncut as Kai gets. :P ). Do you think it's necessary for Funimation to slap 'uncut' in massive bold letters on the front so people will know, or perhaps take it a step further and have a heavily advertised uncut broadcast or something. I understand that they have a new banner that's plastered on the shrink wrap of releases:
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but the 'uncut' part of it is quite small and could easily be missed. I've also heard of people who want to buy the uncut release but are scared of accidentally purchasing the edited version which isn't actually available. Also, there's a common mis-conception that Nicktoons is the creator of 'Dragon Ball Kai'.

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Re: Uncut Dragon Ball Kai Marketing

Post by funrush » Sun Jul 24, 2011 11:23 am

I don't think Funimation really needs to do that. The main problem is that people aren't really doing any research on these releases. I've read many comments from people who assume that the Nicktoons version "is" Kai, and later complain about how there's no blood or swearing. I think that an uncut airing might be a good idea, just not on Nicktoons. It might be confusing to air Kai uncut on Nick/Nicktoons, which usually airs many light cartoons. I actually think an uncut airing on Adult Swim, or who knows, maybe even Disney XD, could be a good thing.

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Re: Uncut Dragon Ball Kai Marketing

Post by Tanooki Kuribo » Sun Jul 24, 2011 12:24 pm

DragonBoxZTheMovies wrote:After watching some Kai videos on Youtube it has become apparent that there is a large group of people who are unaware that Kai has an uncut release (well you know, as uncut as Kai gets. :P ). Do you think it's necessary for Funimation to slap 'uncut' in massive bold letters on the front so people will know, or perhaps take it a step further and have a heavily advertised uncut broadcast or something.
I think FUNimation feels like they need to put "uncut" on every Dragon Ball DVD\Blu-ray they release. I think it just goes back to the late 90's when fans wanted the uncut version and were practically begging FUNimation for it. FUNimation probably just feels like they have to mention it now for every release after that.

They do it for One Piece too. It's no so in your face like they do with Dragon Ball, but it's mentioned in trailers and stuff. One Piece was once also heavily edited as well, so they probably feel like they have to mention it on this series too.''
DragonBoxZTheMovies wrote:... I've also heard of people who want to buy the uncut release but are scared of accidentally purchasing the edited version which isn't actually available. Also, there's a common mis-conception that Nicktoons is the creator of 'Dragon Ball Kai'.
Yea, only mostly with Dragon Ball (and maybe One Piece) would people think they might be getting an edited version when buying the home release. You wouldn't think that when buying any other anime from FUNimation. So maybe they do need to put it there.

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Re: Uncut Dragon Ball Kai Marketing

Post by gmster » Sun Jul 24, 2011 12:51 pm

Heh. Those people need to get trolled by purchasing a DVD and finding out it's the Toonzai version.

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Re: Uncut Dragon Ball Kai Marketing

Post by TheBlackPaladin » Sun Jul 24, 2011 1:42 pm

I have been saying this for a long time. FUNimation has done an UNBELIEVABLY TERRIBLE job of telling people that there is an uncut version of Kai. The only thing they have to indicate it is that sticker. I have not seen one commercial to date of Kai that advertises it as being uncut (and yet they had the word "uncut" in every commercial for their DBZ products). When I tell people there is an uncut version of Kai, the usual reaction is, "Wait, what!?"

It really is a damn shame that the superior product (as far as dubs are concerned anyway) isn't getting great marketing treatment.
Last edited by TheBlackPaladin on Sun Jul 24, 2011 1:44 pm, edited 1 time in total.
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Re: Uncut Dragon Ball Kai Marketing

Post by DaemonCorps » Sun Jul 24, 2011 1:43 pm

Uh... basically what Tanooki said. In general, though, I feel like at least some amount of research has to go into all DVD purchases nowadays. Looking into stuff like running time, episode count, price, special features (or lack of), aspect ratio among other things have to be taken into consideration before making a purchase, and if you end up buying something or not buying something due to a lack of information, it's ultimately the consumer's fault (well, unless the distributors don't give them any information on the product at all, but even then, there are customer reviews to warn others about stuff like that).
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Re: Uncut Dragon Ball Kai Marketing

Post by TheBlackPaladin » Sun Jul 24, 2011 1:48 pm

DaemonCorps wrote:Uh... basically what Tanooki said. In general, though, I feel like at least some amount of research has to go into all DVD purchases nowadays. Looking into stuff like running time, episode count, price, special features (or lack of), aspect ratio among other things have to be taken into consideration before making a purchase, and if you end up buying something or not buying something due to a lack of information, it's ultimately the consumer's fault (well, unless the distributors don't give them any information on the product at all, but even then, there are customer reviews to warn others about stuff like that).
At the same time, it's also one's job when they're marketing something to give the consumer all the important details they need to know in a super-short period of time, because we now live in a world that operates at a lightning-fast pace. We expect to know about everything rightfreakingnow today.

Here's an example. I think about a month ago Nick Cage got drunk outside a bar and made some drunken slurrs. Twenty years ago, we only would have heard about it the next day when they aired it on the news. But when it happened a month ago? There were thirty tweets about it two minutes after it happened.

Yes, the consumer is at fault to a degree, but marketing today demands that information be given out immediatley that gets straight to the point because...well...that's the rate at which our society has become used to receiving information.
A "rather haggard" translation of a line from Future Gohan in DBZ, provided to FUNimation by Toei:
"To think of fighting that is this fun...so, it was pleasant fight, as many as, therefore is a feeling which is good the fight where."

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Re: Uncut Dragon Ball Kai Marketing

Post by Kuwabara » Wed Jul 27, 2011 6:53 pm

The people who are worried about buying edited versions of the series are incredibly misinformed and I honestly have earthly idea why. When was the last time FUNimation released an edited version of anything, it had to have been at least over a half-decade ago right? Why is there any confusion?
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Re: Uncut Dragon Ball Kai Marketing

Post by TheBlackPaladin » Thu Jul 28, 2011 12:55 am

Kuwabara wrote:The people who are worried about buying edited versions of the series are incredibly misinformed and I honestly have earthly idea why. When was the last time FUNimation released an edited version of anything, it had to have been at least over a half-decade ago right? Why is there any confusion?
Because some people don't know that DBZ was edited on TV to begin with. A lot of people are under the impression that Toonami aired it uncut (even going so far as to refer to it as "the Toonami dub").

And....actually, while FUNimation certainly doesn't release edited DVDs under normal circumstances, there are two minor exceptions. Their dub of "Shin Chan" takes a ton of liberties with the original script, and this extended to the video footage. Their only release of that show is an edited, dub-only release (because the edited footage wouldn't sync up with the Japanese audio). Furthermore, they also released an anime called "Dance in the Vampire Bund" which was edited due to legal issues...namely, that some of the scenes in that show, under U.S. law, might constitute child pornography. However, this instance doesn't count as much because it turned out FUNimation was just being overly cautious, and has since released the show uncut.
A "rather haggard" translation of a line from Future Gohan in DBZ, provided to FUNimation by Toei:
"To think of fighting that is this fun...so, it was pleasant fight, as many as, therefore is a feeling which is good the fight where."

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Re: Uncut Dragon Ball Kai Marketing

Post by Puto » Thu Jul 28, 2011 3:59 am

TheBlackPaladin wrote: (because the edited footage wouldn't sync up with the Japanese audio).
And because Shin'ei Animation are even more paranoid about reverse importing than Toei will ever be, and as such they refuse to allow licensors to release anything on home video with Japanese audio.
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